The lipsticks come in cheap packaging – a black bullet with a transparent cap. The upside of that is you can see the colours pretty easily. The downside is, it’s quite fragile and doesn’t look the least bit impressive. Strangely, I don’t mind the look of it, but over the time the cap weakens and tends to come loose.
The scent is, I figure, generic lipstick scent. It’s not particularly offensive, but nothing to be pleased with either.
The formula of the product is medium to light coverage creme with sheen. The lightest lipsticks in the range appear on the lips more like tinted balms than anything else. Nearly all of these have some fine shimmer in them.
Swatched, one swipe, left to right: Bright Red (26271), Soft Coral (26269), and Radiant Red (21153). It applies even on the hand, but streakier on the lips.
Although Pure Colour Oriflame lipsticks are moderately creamy, they are very drying on the lips. The application tends to be streaky, the colour clings to dry patches on the lips.
The staying power of these lipsticks is weak. They wear relatively well if you don’t eat or drink anything, but they don’t wear off prettily.
They do not feather, however, and if your lips are hydrated, then the staining is minimal. (To each their own, but I dislike it when the colour stains.)
This line of Oriflame lipsticks comes in a rather wide colour range – or should I say, tone range. The ones I have are, left to right: Bright Red (26271), Soft Coral (26269), and Radiant Red (21153).
Pure Colour lipsticks are the least expensive lipsticks in the Oriflame make-up range. When on offer in my country, they retail for as little as $1.5 US.
I would recommend this range if you are experimenting with colours. Oriflame Pure Colour lipsticks are very affordable, and even if you find the shade unsuitable, it would not break the bank.
Since taking these pictures I have passed on the reds, and only kept the Soft Coral (26269).
(I am an Oriflame consultant in my country. Products bought with my own money.)